In a thrilling strategic move, Formula 1 has decided to rev up its engagement with fans and collectors by renewing its exclusive trading card and sticker agreement with Topps, a subsidiary of the renowned brand, Fanatics. This exciting partnership, set to span multiple years, solidifies Topps’ position as the official trading card licensee for the prestigious international racing series, a title it has proudly held since the year 2020.
As the renewed agreement unfolds, Topps will continue to ignite the passion of collectors and enthusiasts by producing trading card and sticker collections showcasing drivers from the Formula 1, Formula 2, and Formula 3 series. The collaboration will also see Topps actively participating in various 2024 FIA Formula One World Championship Grands Prix events, commencing with the highly anticipated Austrian Grand Prix. Fans and attendees at these electrifying events can eagerly anticipate getting their hands on exclusive and coveted trading cards, adding an extra layer of excitement to the racing experience.
The excitement surrounding this partnership renewal was palpable as Emily Prazer, Formula 1’s Chief Commercial Officer, and Kelvin Smith, Fanatics Collectibles’ Senior Vice President of Global Licensing and Partner Development, hailed the extension. Both Prazer and Smith emphasized the pivotal role the partnership plays in connecting with a broader audience, offering them a unique opportunity to feel closer to their adored drivers and teams through these specially crafted collectibles. The aim of this renewed agreement is to elevate the fan experience by introducing special products and innovative programs, although the exact duration of this deal remains undisclosed for now.
The exclusive trading cards and stickers created through this collaboration are not only collectibles; they represent pieces of history in the making, capturing the essence of each race, driver, and moment that makes Formula 1 a beloved sport worldwide. Fans and collectors alike will have the chance to own a piece of the action and treasure these items as a symbol of their unwavering support for the thrilling world of Formula 1.
With the partnership between Formula 1 and Topps set to continue flourishing, the future looks promising for fans and collectors who seek to immerse themselves further in the exhilarating realm of international racing. The extension of this exclusive trading card and sticker agreement underscores Formula 1’s commitment to keeping fans at the heart of the action, ensuring that every race, every driver, and every moment remains etched in the memories of those who live and breathe the sport. Cheers to more excitement on and off the track, courtesy of Formula 1 and Topps!
