In a significant move for both the collectibles industry and the world of mixed martial arts, McFarlane Toys and the Ultimate Fighting Championship (UFC) have embarked on a new licensing agreement. This venture, announced on May 15, 2024, from the dynamic locales of Las Vegas and Tempe, Arizona, promises to deliver detailed, authentic figures showcasing the iconic athletes of the UFC.
The brainchild behind this exciting partnership is none other than Todd McFarlane, the visionary Founder and CEO of McFarlane Toys. With a clear passion for creating intricate and lifelike collectibles, McFarlane expressed his enthusiasm for delving into the realms of UFC. “UFC has significantly grown to become a top-tier brand in the sports industry,” he remarked, acknowledging the massive global fanbase drawn to the high-energy spectacles the UFC delivers.
The collaboration aims to encapsulate the essence of UFC through a series of 6-inch figures that will immortalize the most memorable moments and athletes of the octagon. Crafted with precision and attention to detail, these figures will not only cater to traditional collectors but also offer a digital experience for those inclined towards virtual collectibles.
Partnering with UFC’s licensing ally, IMG, McFarlane Toys will introduce collectibles that mirror the intensity and excitement of UFC fights. The collaboration signifies a strategic effort to merge physical and digital collectibles, tapping into the interests of fans across various preferences and interests.
Tracey Bleczinski, the Senior Vice President of Global Consumer Products at UFC, echoed the sentiment of excitement surrounding the partnership. Bleczinski emphasized the deep-rooted connection between UFC fans and their affinity for authentic merchandise. The alliance with McFarlane Toys, acclaimed for their commitment to crafting detailed and high-quality collectibles, aligns perfectly with UFC’s vision of offering fans products that resonate with their passion for the sport.
The release of the new line of UFC collectible figures is scheduled for the fall of 2024, with availability expected both online and at selected retailers worldwide. Fans eager to get their hands on these intricately designed pieces will have the opportunity to purchase physical collectibles while also delving into the realm of digital assets through a dedicated platform at mcfarlanetoys.digital.
This collaboration between McFarlane Toys and UFC represents a bold step towards enhancing the collectible experience for avid UFC enthusiasts. By encapsulating the thrill and energy of UFC fights in meticulously crafted figures, fans will have a new medium to connect with their favorite athletes and relive the adrenaline-pumping moments of the octagon.
