Richmond Football Club (RFC), a dominating force in the AFL with 13 Premierships under their belt, has recently sealed a game-changing partnership with Fanatics, a renowned global digital sports platform, to revolutionize the fan experience for Tigers supporters across the globe.
This exclusive long-term collaboration includes the introduction of a revamped online store and a modernized in-person club shop, granting Richmond fans access to an extensive range of officially licensed merchandise. The exciting collection comprises guernseys, training attire, headwear, and fan apparel, presenting the most diverse array of Richmond merchandise ever made available. The Roar Store, situated at Punt Road, is now under the exclusive management of Fanatics.
The newly launched online Roar Store leverages Fanatics’ state-of-the-art Cloud Commerce Platform (CCP) to provide Tigers fans with a top-notch shopping journey. The platform boasts high-quality product showcases, a seamless checkout process, various language preferences, and rapid access to fresh products, catering to online and mobile shoppers alike.
This partnership signifies Fanatics’ expanding presence in Australia, kickstarting with a groundbreaking league-wide agreement with the AFL last year and further extending to encompass collaborations with the Essendon Football Club and Rugby Australia.
Dino Imbriano, the General Manager of Consumer Business at Richmond Football Club, expressed enthusiasm about the partnership: “Teaming up with Fanatics, a global frontrunner in this domain, was a natural choice when seeking innovative ways to engage passionate Tigers fans worldwide. We are thrilled to reveal our new online and physical stores and extended merchandise selection, believed to rank among the league’s finest.”
Tyler Emsden, the Director of Business Development for Australia & New Zealand at Fanatics, shared his excitement: “The partnership with Richmond Football Club, fueled by our shared commitment to excellence and fan-focused principles, is truly remarkable. Our local team in Melbourne is collaborating closely with the club to deliver an exceptional retail experience to Tigers fans around the world, ensuring that regardless of location or shopping method, you can proudly back the Yellow and Black.”
The alliance between Richmond Football Club and Fanatics pledges to provide an unmatched shopping endeavor and a vast array of merchandise for Tigers supporters, empowering them to exhibit their team allegiance on a global scale.
