Topps, a division of Fanatics Collectibles, has taken a significant leap into the realm of iconic storytelling by securing global rights to produce trading cards for Disney, Pixar, Marvel, and Star Wars. This groundbreaking expansion of their existing partnership with Disney Consumer Products paves the way for collectors worldwide to revel in the magic of these beloved franchises.
The announcement marks a historic moment for Topps as they delve into the world of Marvel trading cards on a global scale for the first time. With the upcoming release of Topps Finest X-Men ’97 in the first quarter of 2025, fans can expect a new era of collectible trading cards that capture the essence of the X-Men franchise and Marvel’s captivating characters.
Notably, the extended collaboration will not only encompass physical trading cards but also digital offerings for Disney, Pixar, Marvel, and Star Wars. While Topps has already ventured into digital collectibles through apps like Disney Collect! and Marvel Collect!, this expanded agreement will see an array of innovative products reaching fans worldwide, particularly in the United States.
Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, expressed excitement about the partnership, emphasizing the shared goal of bringing storytelling from diverse brands to card collecting enthusiasts globally. The alignment between Topps and Disney sets the stage for a wave of creativity and engagement within the trading card community.
David Leiner, President of Trading Cards at Fanatics Collectibles, underlined the commitment to enhancing the fan experience through innovation. The collaboration between Topps and Disney aims to offer collectors the best of both worlds by combining Disney’s rich narratives with Topps’ expertise in crafting collectible trading cards.
With a long history of producing trading cards in the Europe, Middle East, and Africa (EMEA) region, Topps is now set to expand its offerings globally, including the lucrative U.S. market. This strategic move signifies a major step forward in the partnership, as it opens the doors for fans around the world to immerse themselves in the iconic worlds of Disney, Pixar, Marvel, and Star Wars through unique collectibles.
As collectors await the launch of new trading cards, the collaboration between Topps and Disney Consumer Products promises an array of fresh designs, unique collectibles, and immersive experiences. It heralds a thrilling era for trading card enthusiasts, offering unparalleled access to beloved characters and stories that have left an indelible mark on entertainment history.
