What’s New
Panini, in collaboration with the WNBA Players’ Association, has confirmed a multi-year extension for their exclusive trading card partnership. Since 2019, Panini has been crafting WNBA cards in well-known series such as Donruss, Prizm, and Select, along with premium offerings like Flawless and National Treasures. This renewed agreement, managed by OneTeam Partners, is hailed by Panini as the most lucrative licensing deal for women athletes, though financial specifics remain undisclosed.
Panini will continue as the sole producer of WNBA trading cards, also providing digital collectibles such as Panini Instant. The company is set to enhance its investments in player marketing, product development, autograph agreements, and event sponsorships, including the WNBPA Rookie Premiere.
The WNBA has experienced growing interest with stars like Caitlin Clark, Angel Reese, and Paige Bueckers capturing attention. The Las Vegas Aces, led by MVP A’ja Wilson, recently clinched the league championship. Panini has already launched the 2025 Donruss WNBA set, with Panini Prizm WNBA and the introduction of Panini Impeccable WNBA on the horizon. Further releases are expected but are yet to be announced.
Configuration at a Glance
- Panini continues as the exclusive manufacturer of WNBA trading cards.
- Current and future releases include Donruss WNBA (2025), Panini Prizm WNBA, and the inaugural Panini Impeccable WNBA.
- High-end lines like Flawless and National Treasures have featured WNBA content in recent times.
- Digital offerings persist through Panini Instant and other online platforms.
- Earlier in the year, Rookie Royalty boxes showcased high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Renowned for color parallels and rookie cards, including the 2024 Caitlin Clark RC.
- Donruss WNBA: Features Rated Rookies and various insert sets.
- Rookie Royalty: Offers high-end Rookie Patch Autographs for top rookies.
- High-end lines (Flawless, National Treasures): Generally include low-numbered parallels and premium inserts.
Autographs & Relics
- Expanded autograph deals for WNBA players as part of the renewed agreement.
- Rookie Royalty boxes introduced high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures sets have incorporated premium autograph and memorabilia content.
- Future products are expected to feature autographs and memorabilia from both rookies and established players.
Collector Notes
- Panini holds exclusive rights to produce WNBA trading cards and digital collectibles.
- 2025 Donruss WNBA is already available; Prizm and Impeccable WNBA are forthcoming.
- Rookie Royalty boxes were the first to feature high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini continues to focus on product innovation, player marketing, and autograph deals.
- No print runs, odds, or specific serial numbering were provided in the announcement.
- Designs vary by product line, with Prizm known for parallels and Donruss for Rated Rookies.
- Additional WNBA releases are anticipated but not yet disclosed.
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